Let’s Work Together

The Anchored Advantage

Let Us Be Your Trusted Anchor

We’re a full-service marketing and communications agency, proudly rooted on Cape Breton Island. From big campaigns to monthly partnerships, we work with clients of all sizes to execute strategies that connect you with your core audiences. We have more than four decades of combined marketing and communications experience on our team and a partner-first approach to serving our clients!

Like any good Cape Bretoner, storytelling is engrained in who we are.
Let us tell yours.



We develop and execute multi-platform campaigns to drive your brand recognition.



Content, design and engagement – we manage the day-today and big-picture strategies for your social media accounts.

Branding &


Your visual identity is much more than a logo. From graphics to your value proposition, to your website, we connect the dots.

PR &
Media Relations


Press conferences, news releases, speaking notes and editorial content.

Years in Business


Clients Served


Decades of Combined Experience


After almost 25 years in business, we decided it was time to refresh our brand and the team at Anchored Ideas couldn’t have made it easier. Their professionalism and attention to detail made us so comfortable and confident that they would be able to come up with exactly what we needed. From start to finish the process was so easy and so fun. The Anchored Ideas team was just as excited as we were to see the finished product. The worked with us and truly understood our vision for our brand, creating a fantastic logo that couldn’t be more reflective of our business.


Working with the ladies at Anchored Ideas has been an absolute dream! They have so much talent and worked with me closely to not only help me create a vision but to refine and execute that vision with me along the way. I couldn’t be happier with how things turned!! Thank you.

ALEX WALKER Owner, Alexandra Walker Real Estate

The team at Anchored Ideas is phenomenal at what they do! The ladies are wonderful to work with, very professional and experienced. Amazing Hype team that helped create and launch our brand so effectively. We're very happy to continue our business relationship and look forward to new projects.

ANDREA HAWRYLAK Co-owner, Mira Life Outfitters

Professional, supportive and understanding, are just a few words that I would use to describe my experience in working with the Anchored Ideas team. When deciding to start my own business, I was filled with feelings of excitement and motivation, as well as uncertainty, fear and a sense of overwhelm. From the moment our conversation began I felt supported and understood. Danielle assured me that her team would work with me in understanding my vision and together we would turn that into a brand that reflected my personality, style and business. If you are a new business owner like me, or are looking for a fresh new look and concept for your brand, I highly recommend the extremely talented team at Anchored Ideas.

JESSICA LEVANGIE Owner, Jessica Levangie Sleep Consulting

We were looking to get a new logo made up for apparel and sponsorships. We decided on Anchored Ideas because of their work I had seen on social media. Danielle instantly connected and was open to the ideas and colours we had in mind. Within a few days, she sent several different logos, all of which were great! It wasn't an easy choice deciding on just one! She finalized the logo and helped to get us on the right path with apparel. Emails, texts and calls were always answered quickly and Anchored Ideas is very professional to work with.

Shaun MacLeod Owner, Klondike Kid Fisheries

We could not be more pleased with the personalized, professional services provided by Anchored Ideas. We learned the real value of proper social media management through; target marketing and custom campaigns. I highly recommend the talented, dedicated, creative Anchored Ideas team!

ANITA VOSMAN-O’ROURKE Director Member Relations, YMCA of Cape Breton

I cannot say enough about the professionalism, accuracy and expediency of Anchored Ideas. Their team have been working with Sydco Fuels, Scotia Propane and our internal Marketing team for over 2 years. The excitement and positive energy brought forth by their ideas have been contagious to our staff and our customers. Our business has seen results and growth which have been passed along to our customers.

Mike Pace Owner, Sydco Fuels

The rebranding of the Chamber was no small task. From the in-person presentations during the RFP process, to the day the brand was launched, the energy, dedication and enthusiasm Anchored Ideas brought to the table was second to none! From the moment we began working with them, it felt like they were an extension of our team and without question, this project was just as important to them as it was to us! When you work with Anchored you know that you are all in this together - they were just as committed to seeing our rebranding be the success that it now is, as we were.

KATHLEEN YURCHESYN CEO, Cape Breton Regional Chamber of Commerce

At Paramount Pharmacies we rely on the team at Anchored Ideas for their marketing expertise. They have been instrumental in increasing our online visibility through a new Facebook page and website. Both Danielles are creative, knowledgeable and committed to supporting our initiatives to promote brand awareness and generate new business. They take the time to get to know the company and give great advice on what would work best to meet our objectives. I highly recommend their work.

ALLISON HARVEY Owner, Paramount Pharmacies Ltd.

We're your hypemarketingeverything team!